
Ninite is a small maker of bulk software installation tools for Windows and Linux. The company is newly profitable, and its co-founders continue to be its only employees. They run a lean operation out of their San Francisco office and are not interested in raising venture capital.
Their focus is on being the easiest way for people to get software. And they seem to be succeeding at that, because as one of the co-founders remarked, the most frequent feedback they get from users is "I love you." Ninite gives users the ability to install dozens of applications with just a few clicks, stripping out all the tedious navigation and hassle usually involved in software installation. The installer automates installs off-screen, always grabs the latest available version of apps, picks the most appropriate version and language edition, and auto updates installed software. Ninite's site now gets 2 million page views each month.